At BMW of Houston North our BMW Geniuses are here to make your new BMW completely tailored to you. Our Geniuses will give you a call when your new vehicle's license plates arrive and invite you to make a complimentary appointment with the Genius team.
After you have purchased your new BMW and become familiar with some of the basic operations, the Geniuses can help answer any questions you may still have. New BMW vehicles come packed full of modern technologies to keep you safe and personalize your driving experience. This is where our BMW Geniuses come in. A BMW Genius is a BMW Product Expert excited to share all the incredible things your BMW can do for you. From syncing your mobile device to setting your home address in the Navigation system, our Geniuses are here to help. Thinking about purchasing a new BMW? Waiting for your BMW to be serviced? Ask to speak with a BMW of Houston North Genius to answer any further questions you may have, such as:

  • How do I Bluetooth my phone?
  • How does my BMW App work?
  • How do I use Pandora in my BMW?
  • How do I sync my BMW garage opener?
  • How do I change my home or work address in the Navigation?

BMW Genius Program in Houston, TX
What is the BMW Genius program?

BMW vehicles are loaded with features and technology that can help you enjoy the drive and connect with those you love.

To help you take advantage of all the aspects of your vehicle, BMW offers its exclusive BMW Genius Program. At the core of the BMW Genius Program experience is a team of dedicated experts that are happy to assist you before, during, and after the purchase of your new BMW.

In-Store Expertise

Wondering which BMW is best for driving seven people to Minute Maid Park? How about which BMW is the most fuel-efficient model for tackling the Houston commute? BMW dealerships like BMW of Houston North are staffed by specially trained product experts that can help you decide on the best model, options, and much more.

BMW Encore™

Once you've had a chance to drive and learn more about your vehicle, reach out to your BMW team at BMW of Houston North for a complimentary BMW Encore™ appointment. During the session, a BMW product expert will explain everything you need to know about your BMW and answer any questions you may have.

BMW Genius Hotline

If you have any questions at home or on the road, the BMW Genius team has a hotline at 1.844.4GENIUS (443-6487). BMW Genius advisors are available Monday through Thursday 9:00am-9:00pm (EST), Friday 9:00am-6:00pm (EST), and Saturday 10:00am-7:00pm (EST). You can also e-mail your BMW Genius team at

BMW Genius Program FAQ
What is the BMW Genius program?

BMW Genius matches BMW product experts with BMW customers to help them with everything from finding the right model to explaining the technical features of their vehicle. Support options include connecting with a product expert in person at your local BMW center, via phone, or by e-mail.

What are the benefits of BMW Genius?

BMW Genius offers BMW customers three unique support options:

In-person guidance: Work with a product expert before you purchase to find the precise vehicle that will fit your needs perfectly.

BMW Encore™: Set up a complimentary BMW Encore™ appointment after you've purchased your vehicle to get a one-on-one session on all the helpful features of your new BMW.

Genius hotline: Call BMW Genius via phone at home or on the road for any questions about your BMW.

What is a BMW Genius?

A BMW Genius is a specially trained product expert with in-depth knowledge of BMW products.

What is the BMW Encore™ program?

BMW Encore™ is a complimentary program that allows new vehicle owners to set up an in-person appointment with their local BMW center for a one-on-one lesson to have all their product related questions answered.

Shop BMW Genius Near Houston, TX

Whether you're ready to purchase a new or pre-owned BMW and you're looking to make the most of a new BMW purchase, BMW of Houston North is your trusted BMW dealer near Houston, Spring, Porter, or Atascocita. From scheduling service to trade-ins and lease returns, the BMW of Houston North product experts are here to help.

Every BMW comes loaded with unique technology and lifestyle features that enhance the ownership experience. BMW of Houston North product experts help customers make the most of their purchases with the BMW Genius program. They can book an in-person BMW Encore™ experience after you've had a chance to get to know your vehicle or provide assistance prior to purchase by helping you select the model that's best for you.

In addition to BMW Genius services, BMW of Houston North has an in-house finance center to take advantage of all the latest incentives and a world-class service center. From calling in for service to taking a test drive, BMW of Houston North is here to help.

Ask a Genius or Request an Encore Appointment

BMW of Houston North

17730 North Fwy
Directions Houston, TX 77090

  • Contact Us: (281) 305-8901


  • Monday - Saturday 9:00 am - 7:00 pm
  • Sunday Closed